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There are many audio
files available online for you to use as prospecting tools. These
tips will help you in having the best results when you choose to use
this method of finding new prospects.
Make the subject line of the e-mail personal so the message isn't seen as SPAM. Even though it may be more time consuming, consider sending each message out individually so that it won't be perceived as junk mail. In other words, don't send as a mass e-mail.
Here's an example of what you might want to include in the text: "Hi, [insert recipient's name]. Here is a link to an audio file that I found exciting, and you might too. Listen and let me know if this is something we could talk about."
-OR- "Hi, [insert
recipient's name]. You mentioned to me that you wouldn't mind some
extra income to [insert reason, such as take vacations, help send the
kids to college, buy a new car, etc.]. Give this a listen; it might
be the answer you've been looking for." Whichever opening you choose, end your e-mail with this:
"It'll take just ten minutes of your time, and I think you'll find it worthwhile. I'll give you a call in a couple of days to talk with you about it."
Contact recipients before sending out the e-mail to confirm the e-mail address. Let them know you have something you would like for them to listen to and that you'll call them again to get their feedback. -OR- Send out the message without prior contact.
"I have a sponsor who is very knowledgeable. Would you like for us to do a 3-way call to answer your questions?" -OR- "There is a weekly conference call [or meeting] that can answer many of your questions. Is [ insert date and time] a good time for you to attend?"
Whether you are sending out a CD or including a link to an MP3 file, a recorded conference call, or one of several other audio files available online, this model of reaching out to prospects has proven to be very effective. |
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