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Keeping Your Lead Box Full
by Donia Alawi
Besides marketing to friends and family (your initial list should include everyone you know!), this whole business is about consistently marketing your products and business through a variety of marketing efforts, such as shows and fairs, media ads, flyers on bulletin boards, and referrals. Using multiple means will cause your phone to be ringing regularly, and you'll always be talking to people who are interested in what you have to offer. They are the "leads" that will keep your "lead box" full.

Think of yourself as a person who has just manufactured these supplements. Some major questions you would ask yourself are: "What am I going to do to market these products effectively and successfully?" "How am I going to find business builders in the specific marketplace I like to work in?"

How do you create the feeling of being "up" and enthusiastic in your network marketing business day after day? The answer is by having a lead box full of new prospects eagerly waiting to get information about the product line or the business opportunity.

There are several things you need to ask as you get involved in marketing.

  • Do you like what you are promoting?
  • Do you enjoy learning and knowing about the benefits the products create for your consumers?
  • Do you always have new leads to talk to?

These questions (and their answers) will help you evaluate your readiness to promote/market/sell our product line. Your sponsor can help you target specific segments of the marketplace in your community.

As a rule, it is useful to choose several approaches for producing leads and to work them simultaneously. Let people know that you have started a new business. Be proud of your new business. Plan to receive 20-30 phone inquiries each month from your marketing efforts. Producing new inquiries will make you feel good about your network marketing business all the time.

Here are some marketing ideas that you can choose to keep your phone ringing and keep your lead box full of eager prospects:

  1. Each time you leave your home on errands, carry your briefcase or have it available in your car. In your briefcase you should have flyers for the different marketing segments the products cater to: pets, children, athletes, gardeners, opportunity seekers, etc. Select different flyers for the various bulletin boards you come across every day. Leave brochures close to news/promotional publication stands inside stores. If you don't pass a bulletin board, make sure you stick flyers in car door jams while taking a walk. The goal is a minimum placement of one flyer or one brochure per day. You will receive 1-2 calls per month for each of the 30-40 flyers that you put up.

  2. Run ads. Always have a few ads running. Local ads are best and cheapest. National ads are more expensive. Check with your sponsor to see if he/she is running an advertising co-op. Plan to receive 8-20 calls from ads every month.

  3. Niche market posters. For example, you can use a special AD/HD sign in high traffic areas such as a church on Sunday morning. If you do this weekly, you should get one or two calls a month from these signs.

  4. Always be conscious that you are in business and that in order for your business to thrive, you need promotional efforts. When you overhear someone expressing a health- or personal finance-related challenge, introduce yourself and discreetly offer a product tape, business tape, and/or your business card. This is a good use of something called the "3-foot rule." If you're within three feet, and they give you a chance, make contact. For example, you might see someone at the grocery checkout stand buying several energy bars. Give the person a BG Bar business card and ask him or her to check out the BG Bar on your website or call for information.

  5. Shows and fairs should be on your calendar 3-6 times per year. You might talk with 25-50 prospects each day during an expo. Collect their names, addresses, and phone numbers, and make a note of their interests and comments. Give each person a flyer with your phone number and e-mail address on it. At larger expos, a group usually shares the costs and time requirements of a booth, to cut down on the cost and time required per individual.

  6. Retailing the BG Bar is a good way to get exposure and leads for your business while selling the products. If you build rapport with a store owner, you can ask him/her to allow you to leave a basket of tapes or a brochure stand in the retail outlet.

  7. At public parks there are often designated fenced areas for dogs to run freely. You can put flyers in a plastic sheet cover near the entrance gate, testing interest in the animal market.

  8. Pick up business cards or flyers from holistic and alternative health establishments. Call the owners of these businesses and introduce yourself; ask them if they have an interest in natural and organic products.

  9. Use the Internet for marketing efforts. Create a niche market website.

  10. Create educational flyers that invite prospects to come to seminars on health. For example, you can create a flyer inviting people to attend a lecture on AD/HD causes and solutions. Flyers like this are best placed in community centers and schools.

  11. Join a Lead Club in your local community. If there isn't one, start one.

  12. Join special interest groups to find people who have environmental or humanitarian interests, where our products can be of benefit to their causes: Greenpeace, EarthSave, animal rights organizations, humane societies, vegetarian groups, etc.

  13. Create business opportunity prospecting cards. Leave two or more of these cards on counter spaces, especially where people stand in line to receive services, such as at the post office/bank/grocery store/gas station/phone booths. (Remember to obtain permission when necessary.)

  14. Find friends, acquaintances, or other service providers with retail outlets (groceries, mechanic shops, laundries, etc.), who will allow you free-of-charge to set up a display for promoting your products. Your display can include such items as posters, empty product bottles, a brochure stand, and a basket of tapes and flyers.

A lead box that's full means a phone that's always ringing, and that's a great way to feel good about doing your Simplexity Health business. It keeps you "up" and enthusiastic. Get three or more marketing (promotional) approaches working for your business building efforts, and you'll love what they do for your attitude AND your business!