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Core Values
Our Mission
Make organic microalgae a standard in every diet.

  • Practice Good Stewardship - Be faithful and diligent with the investments and responsibilities we have been given
  • Practice Humility - Don't be arrogant; much of our success is rooted outside ourselves
  • Exercise Self-Control - Use wisdom and discretion in all words and conduct
  • Accept Responsibility - Take ownership of fixing the problem, not placing the blame
  • Treat All People with Respect - Every person has dignity and worth regardless of status or company affiliation. Share the podium with those who played a part in your success
  • Work as a Team - Individual successes only count if they make the team and the company successful also
  • Uphold Leadership - Leaders are to be honored as servants to others and examples of our values
  • Act with Integrity - protect the trust that others have placed in us and preserve their confidentiality
  • Tell the Truth - Speak only the truth in love regardless of who, what, when, or where
  • Help Others Accomplish Their Goals - Have the same ambition for others' goals as you do for your own

Core Values Explained

Practice Good Stewardship
SimpleXity is entrusted with a stewardship responsibility to use our resources well. We are faithful and diligent to increase the value of our stakeholders' investment and return many times what they put in. Clients, associates, and employees have also trusted us with their success and growth, and we go out of our way to exceed the expectations they have for us. In exchange for our efforts, we are given the reward of further responsibility and growth.

Practice Humility
We are a group of people with very diverse talents, and we all have limitations that we can't overcome without help. None of us is self-sufficient. We owe even our personal successes to the actions of others, whether it is a client willing to buy, a manager willing to hire, or a skill we have been given. This eliminates arrogance and gives us a right understanding of our strengths and weaknesses.

Exercise Self-Control
We have the ability to control our actions. We use discretion in determining what our options are and wisdom in choosing the right words or actions. We choose our words and our actions carefully as people of deep personal character.

Accept Responsibility
We accept criticism graciously as a means of growth. When the problem is our fault, we admit it and roll up our sleeves to make things right. Many problems are not our fault, but determining blame doesn't help us fix the problem. We take responsibility even if we didn't cause the problem because it is more important to fix the problem than it is to determine whom to blame.

Treat People with Respect
We don't use people. We don't manipulate people in order to get things we want. We treat people as having inherent worth and dignity, whether they are in the same position as we are or not, and whether they are just joining simpleXity or leaving. We use our strengths as a means of serving others, not as an excuse for disrespect. Our successes are the last leg in a relay race involving many people within simpleXity. When we succeed, we make sure to acknowledge the people and events that contributed to our success. We share the podium because we would not have succeeded without others.

Work as a Team
Our clients don't know who is individually responsible when something goes right or goes wrong. The contribution of each person is required in order to benefit our customers and succeed as a company. Each person's work is only as good as its contribution to the whole. We have to work as a team for simpleXity to succeed.

Uphold Leadership
Leaders are to set an example for others by upholding the values of simpleXity. They are also to serve others by helping them to succeed, both personally and organizationally. Because of this, we take leadership seriously, both in whom we choose to lead and in the respect we show toward our leaders. Our leaders are to be respected for the position of responsibility they hold. We don't try to go around our leaders or undermine them in order to get things done the way we want. We uphold the structures of accountability and confidentiality that ensure our concerns are heard without undermining our leaders' authority.

Act with Integrity
We have been chosen for our positions because of our integrity as well as our skills and abilities. We take the trust we have been given seriously and ensure that personal information stays personal and confidential company data stays confidential. This holds true whether we are dealing with our employees, our clients, our partners, or our competitors.

Tell the Truth
Nothing we could gain is worth sacrificing our honesty. We speak only the truth in love regardless of who, what, when, and where we are talking.

Help Others Accomplish Their Goals
We are privileged that our fellow employees and associates have chosen to work and be a part of simpleXity and help us reach our objectives. We want to return the favor by having the same ambition for others' goals as we do for our own. We do this through getting to know each person as an individual with distinct objectives, helping directly where we can, and getting others the resources, training, and development they need. We want our fellow employees to get closer to their goals at simpleXity and in their lives and careers.